Thursday, September 18, 2014

SUBSCRIBE ONLINE - CLICK HERE!    
 
SPORTS HEADLINES

 See this weeks print edition  

for these stories:

  • Bowling Results
  • Area Golf League Results
  • Tribe Shows Competitiveness in Loss to PV
  • Indian Golfers Have Tough Week With Losses
  • Perkiomen Cross Country Races to a Win
  • Laessig Leads Perk Golfers in Win of Opener
  • Indians Field Hockey Loses One, Wins One
SPORTS GUIDE
...
 
SPORTS SITES
 

 
 

 

Business News Article
Return to Previous Page

Point, Click, Read: The Power of Good Web Copy
2012-01-26

 

        Good writing is the fundamental element of all your small business marketing strategy. A thoughtful, well-crafted message that connects with your customers will do more to connect with your customers than any other element.
        This is particularly true for Web sites. Although the Web is a visual-driven medium, with sites using flashy graphics, sounds, and other fancy features, success still comes down to what you say and how you say it.
        However, Web site copy differs significantly from that for, say, brochures or display ads. With only few seconds to capture and hold the reader’s attention, Web copy must be brief and to the point, but engaging enough for them want to see more.
        Focus first on establishing credibility. The content on your site must be crisp and intelligent. What you say should grab a visitor’s attention, pique their interest and motivate them to action. But avoid sounding like a commercial.
        “Don’t make your Web site look like an ad” is rule number one of Web copywriting, says Maria Veloso, director of Web Copywriting University. We are all bombarded by ad images daily, says Veloso. The last thing we want to see on a site is another ad.
        Yet many small business sites seem specifically designed to look like billboards. Avoid this trap. “People go online for information,” says Veloso. “That’s why they call it the information superhighway.” Your site should provide help, not hype, with the feel of editorial, not advertising. Web visitors consider themselves active participants in a shared online experience, so the writing should speak to them in this way. 
        Even though you’re writing for an infinite number of potential readers, your copy read like a conversation. That’s why many successful Web sites use common, everyday words, not platitudes and overused clichés that show off the writer’s knowledge of the dictionary. Using the second-person (“you”) in addressing readers also helps create a personal bond with your Web site visitors and helps convey your sincere interest in helping them address their business needs. They more they feel like they know you, the more interested they’ll be in doing business with your company.
        For more advice on marketing your small business, contact SCORE “Counselors to America’s Small Business.” Call 610-327-2673 the SCORE chapter in Pottstown, or find a counselor online at www.pottstownscore.org.

 

 

 

 

SPORTS PREVIEW
...
 
JOIN THE BUSINESS DIRECTORY
Join our Business Directory today and get the introductory rate for a full year.
Click Here.

 

 
 
SITE MAP   ADVERTISE WITH US!   LOCATIONS SERVED
Home Editorial
News Photos
Sports Business Directory
Obituaries Classified Ads
Calendar Contact Us
  Advertise with the Town & Country... It's the weekly paper that people read, not just look at!  Click here to learn more or sign up.   Serving the municipalities of Bally, East Greenville, Green Lane, Hereford, Lower Salford, Marlborough, Milford, New Hanover, Pennsburg, Red Hill, Trumbauersville, Upper Hanover, Upper Salford
The Town & Country is now available at 64 locations throughout the region! Pick up your copy at any of the locations here, or better yet, have it delivered directly to your mailbox!  Click here to subscribe.



Local News for Local Readers since 1899.
© Copyright 2009 and Terms of Use
Site Design by Bergey Creative Group